Smart Timing: Why a Home Refresh Still Makes Sense in a Slowing Market

As realtors across Sarasota and Manatee counties know, we’re not in the same market we were 12–18 months ago. Interest rates remain elevated, days on market are creeping up, and buyers are negotiating harder.Yet listings that are move-in ready and visually updated? They’re still commanding attention—and stronger offers. That’s why now, more than ever, timing a cost-effective home refresh can make all the difference in your seller’s bottom line.

Local Trends: What RASM Data Shows

According to the latest RASM market report (March 2025):

• Median days on market in Manatee County rose to 49 days, up 36% from the same time last year.
• Price reductions are more common, especially on homes that haven’t been updated or show poorly.
• Buyers from out of state (especially the Northeast and Midwest) still make up a large share of purchases—and they expect clean, modern finishes and minimal work.

Put simply: homes that show well are still selling faster and closer to list price.

Why a Refresh Makes Strategic Sense

Sellers might be hesitant to invest in updates during uncertain times—but that’s where you can guide them. A professionally managed home refresh can:

• Shorten days on market
• Reduce price negotiations
• Increase buyer interest from the first showing
• Deliver ROI without full-scale renovation risk

What to Recommend to Sellers Right Now

At RenoVision, we see these updates performing best in our Sarasota-Manatee projects:

• Interior paint in warm whites and neutral greige tones
• Luxury Vinyl Plank (LVP) flooring in main living areas
• Cabinet refinishing and modern hardware in kitchens and baths
• Updated light fixtures with clean lines and LED efficiency
• Pressure washing, mulch, and front door refreshes for curb appeal

We tailor refresh packages to the price point and neighborhood to stay aligned with comparable homes.