Days on Market Tells a Story

When a listing hits the market, the clock starts immediately. Not just for buyers, but for perception. Days on market aren’t just a stat. It’s a signal buyers read fast.

Buyers Read DOM as a Red Flag

Buyers don’t ask why a home has been sitting. They assume:

• Something’s wrong
• It didn’t show well
• It wasn’t worth the price

Even good homes get discounted once DOM climbs.

The First Two Weeks Matter Most

Most buyer interest happens early. If showings slow down after launch, momentum is already slipping. Once a listing feels “stale,” every conversation gets harder:

• Offers soften
• Concessions creep in
• Price reductions follow

DOM Is a Perception Problem, not a Marketing Problem

More photos don’t fix hesitation. Neither do more open houses. What changes DOM is how the home feels when buyers walk in.

Here’s my take

Days on market tell buyers whether a home is desirable, or negotiable. Listings that protect perception early protect pricing later.